After formulating a campaign plan that stipulates specific goals that must be achieved, the next critical step for any political candidate is to raise funds. Money plays a pivotal role in making a political campaign successful as it will be used to cater for activities, such as communication and transport among others. With this in mind, the campaign team needs to come up with creative ways to raise funds needed by their candidate. Some of these strategies used to fund raise are discussed below.
Personal solicitation involves identifying wealthy donors who support your candidate's ideologies or party. It is not difficult to come up with this list because all you need is to set the minimum amount you expect such a person to contribute. For example, you can set a cap of $1000, meaning that you will identify anyone who can contribute this amount or more. After formulating this list, the campaign team needs to set up a calling schedule for the candidate. During these hours, the candidate will call these wealthy donors and persuade them to make a sizable donation towards the campaign. The team should plan this approach during the early stages of the campaign when the candidate's calendar is not too tight. After the candidate calls up these big contributors, the team should send a follow-up letter and keep track of the responses. If the contributor doesn't honor their pledge within two weeks, the team must send a reminder in the form of a follow-up letter.
Another effective fundraising strategy is holding events, such as a dinner party, for the candidate. To pull this off successfully, careful planning is required to enable the campaign team to come with a viable guest list and publicize the event. They should use all available media tools to advertise the event and sell tickets. To increase the success of this approach, the campaign team should formulate a guest list of individuals who are willing to only buy the ticket, but also contribute an additional amount during the event. On the other hand, the candidate should also consider holding regular house parties involving close friends and family to ensure a continuous flow of funds. For this strategy to work, the campaign team must ensure the overhead costs for any event are modest
Using direct mail
Direct mail strategy will help you to raise small donations from a large number of individuals. The team should start this off by sending mail to the candidate's close business associates, family, friends, and church members among others. To reach a broader base, the mail should ask these donors to request others to make online donations to the campaign. The team should continuously use this strategy during the campaign period by mailing the donors after the expiry of an agreed period of time, such as 6 weeks.
The campaign team should use all the strategies discussed to raise funds for their candidate. This will enable them to reach all types of potential donors and get adequate funds. Most importantly, the team should remember to appreciate each donor promptly by sending a thank you note that acknowledges their generosity. For more information, contact a professional such as Katharine Hamilton.